By Samuel Greengard Communications of the ACM, January 2020 It has been said that the camera doesn’t lie. However, in the digital age, it is also becoming abundantly clear that it doesn’t necessarily depict the truth. Increasingly sophisticated machine learning combined with inexpensive and easy-to-use video editing software are allowing more and more people to …
Samuel Greengard ENTREPRENEUR MAGAZINE CONTRIBUTOR September 16, 2012 Greek yogurt producer Chobani has achieved an active cult following for its active cultures. The New Berlin, N.Y.-based company–which is approaching $1 billion in annual revenue after only seven years in business–has tapped into a highly effective marketing and social media strategy that has catapulted it to the top …
How Chobani Yogurt Used Social Media to Boost Sales Read More »
by Samuel Greengard Contributing Writer, CMO by Adobe While it’s clear that businesses compete based on customer experience, a good deal of uncertainty exists about what an effective customer experience management (CXM) strategy looks like. Experts say the framework for building a CXM strategy ultimately revolves around an equal focus on people, process, and technology. …
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by Samuel Greengard, American Way Contributor Hey, absent-minded professional: Your favorite gadget could sap your ability to remember. Only a few years ago, Michael Schell had a memory that put people to shame. The CEO for RW3 LLC, a New York-based expatriate cultural online training organization, had almost every important phone number, calling-card code, and …
By Samuel Greengard, November & December 2006 AARP, the Magazine It’s no easy trick to switch careers at 50-plus, but more and more workers are taking the leap and starting over at jobs they love A few years ago, when Henry Stewart found himself grinding out a seemingly endless stream of marketing strategies and press …
By Samuel Greengard Wired contributor Clad in slacks and a dress shirt, Theodore Berger sits in his cluttered office, surrounded by the flotsam and jetsam of his work: modems, Zip drives, electrostatic bags, manuals, floppy disks, white cotton gloves, books. The intense neurobiologist is talking neurons and silicon chips, dendrite tissue and advanced photonics. Beneath …
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